Decision Research Center

The Decision Research Center is located in the Psychology Department on the campus of California State University, Fullerton.

The center is a site where faculty and students conduct research on basic and applied problems in human decision making and judgment. The center was established in 1986 by Michael Birnbaum, who is the current director. The picture below shows the location on campus of the decision research center, with snow-capped, Mount Baldy (Mt. San Antonio) beyond. Image by Mike Riley, March 11, 1998.

Decision Research Center Building

Mailing Address:
Prof. Michael H. Birnbaum, Director
Decision Research Center/CSUF/H-830M
P. O. Box 6846
Fullerton, CA 92834-6846

Phone: 714-278-2102

Psychology is the science of behavior. The psychology of decision making concerns the question of why people choose to do what they do. Why do some people choose to marry? Why do they buy a house? Why do some people not wear seat belts? Why do some people engage in risky, unprotected sex? Why do people gamble? Why buy insurance? Why do some people risk their life to have cosmetic surgery? The Decision Research Center is dedicated to the scientific study of decision making. The science of decision making is a science about how a rational person should choose, and an empirical study of what choices people actually make. Researchers in behavioral decision making study theories of how people make the choices that they do. Understanding how people make decisions will ultimately help us advise people to make wiser decisions.

On-line Decision Research Center Experiments
List of Decision Research Tech Reports and Data Supplements

Contact Michael H. Birnbaum if you would like to help support our research programs or if you would like further information.


For German students interested in visiting CSUF, Hier gibt es informationen auf Deutsch.

Here is a link to several campus WEBCAMS

michael birnbaumTo home page of Prof. Birnbaum, director

nsf logoThis material is based upon work supported by the National Science Foundation under Grants No. SBR-9410572, SES-9986436, and BCS-0129453. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of the National Science Foundation.