Instructions for shopping intention


Please read the following scenarios:

Positive return experience:You want to exchange defective merchandise and the clerk is polite and sympathetic as he says, "I am sorry you had this trouble. I'll get another pair you right away." The clerk brings the replacement and thanks you.

Negative return experience:You want to exchange some defective merchandise but the clerks seems angry. He/she says,"I have had it with you people, you are always trying to get something for nothing." The clerk exchanges your item rudely.

Pleasant environment: The department store is clean, well laid out with a good variety of high quality, reasonably priced, merchandise. The employees are friendly and knowledgeable.

Unpleasant environment: The department store is dirty, disorganized with a small selection of over-priced items. The employees are overworked and rude. The lines to check-out are long, as there are not enough cashiers open.


Warmup Trials: Would you return to the store if you experienced the following?


W1.

Return experience: positive

Environment: positive

How likely are you to return to this store to shop?
Not very likely Very very likely

W2.

Return experience: negative

Environment: negative

How likely are you to return to this store to shop?
Not very likely Very very likely


Please take a moment to study the picture below, and feel angry.


Return Experience: positive

Environment: positive

1. How likely are you to return to this store to shop?
Not very likely Very very likely


Return experience: positive

Environment: negative

2. How likely are you to return to this store to shop?
Not very likely Very very likely


Return experience: negative

Environment: positive

3. How likely are you to return to this store to shop?
Not very likely Very very likely


Return experience: negative

Environment: negative

4. How likely are you to return to this store to shop?
Not very likely Very very likely

Link to scenarios

Please take a moment to study the picture below, and feel cheerful.

Return experience: positive

Environment: positive

5. How likely are you to return to this store to shop?
Not very likely Very very likely


Return experience: positive

Environment: negative

6. How likely are you to return to this store to shop?
Very very likely


Return experience: negative

Environment: positive

7. How likely are you to return to this store to shop?
Not very likely Very very likely


Return experience: negative

Environment: negative

8. How likely are you to return to this store to shop?
Not very likely Very very likely

Link to scenarios

Are you Male or Female?
Female
Male

What is your age? years.

What is the highest level of education you have completed?

Nationality (country of birth):

COMMENTS:

Please check your answers. When you are done, push the button below.

Thank You!