Theories
of Gender – II. Social/Environmental Theories
I.
Social
learning theory
A.
Three
kinds of learning and how they apply to gender
1.
Classical
conditioning: learning emotional reaction to gender-related things and
behaviors
2.
Operant
conditioning: rewarding and punishing people to be male or female
3.
Modeling
and observational learning: Imitating gender-related behaviors in others
B.
The
distinction between “acquisition” and “performance” of behaviors
C.
Do
social learning theories present too passive a portrait of how people learn
gender?
II.
Cognitive
theories of gender
A.
Departs
from classic social learning theories in several ways: more focus on thought
processes and self concepts; children actively engage in “self socialization”
as well as respond passively to their parents and social environments; children’s
thought processes help determine what is “rewarding” and “punishing”
B.
The
sequence proposed by cognitive-developmental theory: children learn to classify
themselves and others as “male” or “female”; children then identify with their
gender “in-group”; gender identification of self and others creates a
motivational process whereby girls find girl-like things good and rewarding;
similarly, boys find boy-like things good and rewarding
C.
Kagan’s
view of how children cognitively decide how “masculine” or “feminine” they are:
a self-perception process whereby children compare their own behavior to the
behaviors of other males and females in their culture
D.
Bem’s
gender schema theory: can be viewed as an extension of cognitive-developmental
theory to adulthood: gender-related behavior is a function of the strength of
individuals’ gender schemas – i.e., it depends on the degree to which
individuals categorize and conceptualize the social world in terms of gender,
and on the degree to which individuals process information (e.g., notice things
and remember things) based on gender
III.
Social
psychological theories of gender
A.
Social
psychology studies social influences on individuals’; contemporary social
psychology often takes a cognitive and constructionist view of social reality –
e.g., the way we perceive our social world depends on our prior beliefs (e.g.,
schemas), and social “reality” is often influenced by social beliefs,
stereotypes, expectations, social structure, and social interaction (e.g., via
self-fulfilling prophecies)
B.
A
brief detour to stereotypes: What are stereotypes, how
are the formed, what influence do they have on our behavior, and what are
common gender stereotypes?
C.
Alice
Eagly’s social role theory
1.
Traditionally
many societies have assigned different roles to men and women (i.e., sex roles
or gender roles); three important
differences in the roles of men and women are: 1) women engage in more domestic
tasks and men in more work outside of the home, 2) women and men often have
different occupational roles, and 3) women often have lower status than men do
2.
The
differing social roles of women and men are presumed: 1) to generate common
gender stereotypes, and 2) to generate differences in the behavior of women and
men; according to social role theory, a common misconception, however, is that
innate differences lead to sex differences in behavior, rather than social
roles
3.
Although
social role theory has not been applied to individual differences in
masculinity and femininity, it could be extended to explain variations within
each sex
D.
Steele’s
notion of stereotype threat
1.
Stereotype
threat occurs when negative stereotypes about a particular group (e.g., women,
African Americans) leads to anxiety about performance in a certain domain and
intrusive thought processes concerning the stereotype
2.
Some
experimental examples
E.
Research
on self-fulfilling prophecies and behavioral confirmation
1.
A
self-fulfilling prophecy is a social expectation that comes true because of people’s
expectations, not because it is initially true (e.g., if you think of yourself
as a “loser” and as a “social nerd,” you may behave at parties in ways that
make your expectations come true—e.g., you behavior in edgy, anxious, and
inappropriate ways)
2.
Behavioral
confirmation refers to the process whereby people induce in others behaviors
that are consistent with their expectations about those other people – e.g., if
your first impression of a new woman at a party is that she’s cold and snobby,
you may act coldly toward her, thus triggering the cold and snobby behavior you
expected her to show
F.
Self-presentation
theory: Gender-related behaviors as a kind of “act” or “performance”
1.
Goffman’s
Presentation of Self in Everyday Life
and Gender Advertisements
a.
Goffman’s
theater metaphor: life as a stage; front stage and backstage regions
b.
A fine-grained
analysis of commercial photographs that portray men and women: “Commercial photographs, of course, involve
carefully performed poses…. But…actual gender expressions are artful poses too.” Some of Goffman’s
examples: relative sizes of men and women in photos; the “feminine touch” that caresses
objects; self-touching as a female characteristics; men playing the “executive”
role, and women playing the observer or “being helped” role; family pictures
and family “positions”; rituals of subordination; the female “bashful knee bend”;
head tilts; childlike poses for females; “arm locks” and hand-holding
positions; the intensity of emotional expressions and “finger-to-finger” poses;
head and gaze aversions; women posed in lying positions; women versus men in
euphoric states; who is in front, who is behind, and who is “on top” in photos;
female nuzzling of people and objects in advertisements
1.
Deaux
and Major’s (1987) model: gender depends on “stuff” in our own heads (gender
schemas and self-concepts), “stuff” in others’ heads (gender stereotypes), and
interaction patterns and the social setting (e.g., power relations in
organizations, how others treat us)